Alastair Hendricks

Collaborator
DISC Type : is

Travel at Bash

Amsterdam, North Holland, Netherlands

Overview

Alastair is an Engineering Director with over 12 years of experience building and scaling engineering organizations for major South African online companies. He specializes in omnichannel retail, e-commerce re-platforming, and developing high-performance systems. He holds a BScEng in Electrical and Computer Engineering from the University of Cape Town.

Outside of work, Alastair is currently on a sabbatical to travel and explore new places, highlighting his adventurous spirit. He has a passion for sustainability, having previously co-founded a company to make fashion more accessible and affordable. He also enjoys running and working on tech-adjacent personal projects.

He intentionally moved from a Principal Engineer role back to an Engineering Director, believing great managers benefit from recent, hands-on technical experience.

Personality Overview

Consensus Builder

Example Driven

Appreciative

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Engineering Leadership
He has written about his deliberate move from a Principal Engineer back to a management role, focusing on the philosophy of leadership.
Scalable Architecture
He led projects to rebuild core supply chain infrastructure and scaled systems to handle millions of actions during Black Friday, using technologies like Go, AWS, and Kubernetes.
Omnichannel Retail
His recent roles involve transforming e-commerce platforms and leading Store Technology and Fintech divisions, focusing on a world-class omnichannel strategy.

Media Appearances

Alastair has no verified media appearances

Work History

12-2025
Travel at Bash
7-2025
Engineering Director at Bash
6-2023 - 7-2025
Principal Engineer at Bash
1-2021 - 12-2023
Co-Founder at Allthings
7-2020 - 4-2021
Senior Software Engineer at Mr D Food

Education

2012 - 2015
BScEng from University of Cape Town
2007 - 2011
Education details unavailable from Parktown Boys' High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Travel at Bash
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Alastair

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Alastair take some risk or not?

  • They are unlikely to take many risks.

You And Alastair

Personality Compatibility


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