Alastair Hendricks in

Alastair Hendricks

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Travel at Bash
📍 Amsterdam, North Holland, Netherlands

Alastair is an Engineering Director with over 12 years of experience building and scaling engineering organizations for major South African online companies. He specializes in omnichannel retail, e-commerce re-platforming, and developing high-performance systems. He holds a BScEng in Electrical and Computer Engineering from the University of Cape Town.

Outside of work, Alastair is currently on a sabbatical to travel and explore new places, highlighting his adventurous spirit. He has a passion for sustainability, having previously co-founded a company to make fashion more accessible and affordable. He also enjoys running and working on tech-adjacent personal projects.

He intentionally moved from a Principal Engineer role back to an Engineering Director, believing great managers benefit from recent, hands-on technical experience.

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Experience
9 Years
Current Role
Travel
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alastair cares about

Engineering Leadership
He has written about his deliberate move from a Principal Engineer back to a management role, focusing on the philosophy of leadership.
Scalable Architecture
He led projects to rebuild core supply chain infrastructure and scaled systems to handle millions of actions during Black Friday, using technologies like Go, AWS, and Kubernetes.
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Career

Work history

12-2025
Travel
Bash
7-2025
Engineering Director
Bash
6-2023 - 7-2025
Principal Engineer
Bash
1-2021 - 12-2023
Co-Founder
Allthings
7-2020 - 4-2021
Senior Software Engineer
Mr D Food
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2015
BScEng
University of Cape Town
2007 - 2011
Education details unavailable
Parktown Boys' High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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