Alayna Esselstrom

Questioner
DISC Type : c

Senior Manager Ecommerce at Sanctuary Clothing

Los Angeles, California, United States

Overview

Alayna has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Alayna has no verified topics they care about

Media Appearances

Alayna has no verified media appearances

Work History

12-2021
Senior Manager Ecommerce at Sanctuary Clothing
8-2017 - 12-2021
Ecommerce Manager at Sanctuary Clothing
11-2021 - 4-2022
Ecommerce Consultant at GIA/irl
10-2014 - 3-2017
Ecommerce Coordinator | Photo Producer at Eberjey
2-2012 - 3-2014
Assistant Apparel Designer | Ecommerce Merchandiser at Subtle Luxury

Education

2006 - 2008
Associate from FIDM

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Middle Designation : Senior Manager Ecommerce at Sanctuary Clothing
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Insights For Selling To Alayna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alayna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alayna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alayna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alayna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alayna

Personality Compatibility


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