Albert Fernandez

Evaluator
DISC Type : dsc

Vice President, Small Format at Kellanova

Atlanta Metropolitan Area, United States

Overview

Albert has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Albert has no verified topics they care about

Media Appearances

Albert has no verified media appearances

Work History

10-2024
Vice President, Small Format at Kellanova
6-2023 - 10-2024
Vice President & General Manager, Small Format at Kellogg Company
6-2023
Senior Director , Small Format at Kellogg Company
Senior Director National Sales - Education at Kellogg Company

Education

1996 - 2001
BS from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 2 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Vice President, Small Format at Kellanova
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Insights For Selling To Albert

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Albert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Albert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Albert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Albert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Albert

Personality Compatibility


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