Albert Top

Evaluator
DISC Type : csd

Company Owner at NRG | Next Revolution Group

’s-Hertogenbosch, North Brabant, Netherlands

Overview

Albert Top is the owner of NRG, a collective of six specialized agencies including Crossmarks and Nowmads. With deep expertise in branding strategy, design, and communication, he focuses on helping retail and brand clients become and remain responsive to market shifts.

Colleagues describe Albert as exceptionally authentic, dedicated, creative, and enthusiastic. He is seen as the clear embodiment of his companies vision and mission, demonstrating a profound and genuine passion for his work in the branding and retail space.

He owns a unique collective of six distinct agencies, each targeting a different niche within branding, retail, and communication.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Retail Innovation
His company Nowmads specializes in retail innovation tours, and he frequently analyzes the strategies of disruptive brands like Shein, Sephora, and IKEA.
Brand Strategy
A core specialty listed in his professional profile, his agencies Crossmarks and SVT are dedicated to developing brand strategy, design, and communication for clients.
Physical Retail
He shows a keen interest in the evolution of brick-and-mortar stores, analyzing store closures and innovative partnerships like IKEA and Decathlon.

Media Appearances

Albert has no verified media appearances

Work History

1-2023
Company Owner at NRG | Next Revolution Group
1-2022
Company Owner at Applepie communicatie
9-2021
Company Owner at Matters Most
1-2020
Company Owner at SVT Branding + Design
1-2016
Company Owner at Nowmads

Education

Albert has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : ’s-Hertogenbosch, North Brabant, Netherlands Job Level : N/A Designation : Company Owner at NRG | Next Revolution Group
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Insights For Selling To Albert

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Albert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Albert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Albert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Albert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Albert

Personality Compatibility


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