Alberto Barsanti

Inquirer
DISC Type : dc

Managing Director Spain at Paulig Group

Greater Barcelona Metropolitan Area, Spain

Overview

Alberto is a multilingual Managing Director with 20 years of international experience in the FMCG and luxury goods industries, having held leadership roles at Paulig Group, Sofidel, and Ferrero. A graduate of Università Bocconi, he is known for his expertise in brand strategy and business development. Colleagues describe him as passionate, innovative, and inspiring.

Originally from Italy, Alberto moved to Barcelona at 24 and has lived there since. He is a results-oriented entrepreneur who has founded his own businesses in the food and beverage sector. He is fluent in multiple languages, including Italian, Spanish, and English, which supports his international career.

Unique fact: He has successfully navigated both large multinational corporations and his own entrepreneurial ventures, demonstrating a versatile and dynamic leadership style.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

International Growth
His career includes managing markets in Spain, Portugal, and Morocco, and his recent focus at Paulig Group involves strengthening their presence in key European markets.
FMCG Innovation
He has spoken publicly about the importance of launching innovative products to meet evolving consumer demands for quality, value, and sustainability in the paper and food sectors.
Brand Strategy
A core specialty throughout his career, he has managed multi-million euro advertising budgets and focuses on building brand recognition and differentiation in competitive markets.

Media Appearances

Alberto has no verified media appearances

Work History

7-2025
Managing Director Spain at Paulig Group
7-2025
Commercial Director Customer Brands Industry (Global) and Retail (Spain) at Paulig Group
1-2022 - 6-2025
Marketing & Sales Director Spain, Portugal and Morocco at Sofidel S.p.A.
1-2022 - 12-2023
Partner and Advisor at Own business, food & beverage
10-2019 - 12-2021
Managing Director and Partner at Own business, food & beverage

Education

2000 - 2005
Graduated in Business Administration from Università Bocconi
2003 - 2003
Education details unavailable from Estonian Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Managing Director Spain at Paulig Group
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Alberto

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alberto take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Alberto

Personality Compatibility


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