Alberto Friedmann

Critic
DISC Type : C

CEO at CODECO: Personas y Negocio Juntos ®

Mexico City, Mexico

Overview

Alberto Friedmann is the CEO of CODECO, focusing on cybersecurity, IoT, and Industry 4. 0. An engineer from the Instituto Politécnico Nacional, he has a long history in telecommunications and process automation. Colleagues describe him as a positive and entrepreneurial leader with vast experience.

He is passionate about Mexicos technological and economic advancement, often speaking on topics like high-tech exports and national technology policy. Alberto is also committed to professional development, actively teaching cybersecurity courses at the university level and participating in industry panels.

He operates under the core belief that security is a continuous process, not a one-time product.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Industrial Cybersecurity
His career is centered on cybersecurity for Industry 4. 0 and IoT, particularly in securing automated production processes.
AI in Engineering
He recently participated as a panelist discussing the application of Artificial Intelligence in engineering at a national symposium.
Automotive Security
He was a featured speaker at the Guanajuato Automotive Cluster's security symposium, addressing how to build security from within the industry.

Media Appearances

Alberto has no verified media appearances

Work History

2-1996
CEO at CODECO: Personas y Negocio Juntos ®
4-1992
DIRECTOR GENERAL ADJUNTO y COO at PROCESOS AUTOMATIZADOS, S.A. DE C.V.
1-1982 - 12-1994
DIRECTOR GENERAL at HASE SA
2-1977 - 2-1982
ENGINEERING MANAGER at Siemens Enterprise Communications

Education

1972 - 1977
INGENIERO from Instituto Politécnico Nacional
1984 - 1984
Education details unavailable from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 49 Location : Mexico City, Mexico Job Level : Leadership Designation : CEO at CODECO: Personas y Negocio Juntos ®
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alberto

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberto

Personality Compatibility


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