Alejandro Álvarez Zuluaga

Critic
DISC Type : C

Co Founder & CEO at Puy

New York, New York, United States

Overview

Alejandro Álvarez Zuluaga is the Co-founder and CEO of Puy, a platform focused on automating financial reconciliation and tokenization in Latin America. He leverages a deep background as a corporate and technology partner at Alvarez Zuluaga Consultores Legales, specializing in cross-border M&A and private equity, and holds an LLM from Cornell University.

He is passionate about changing the perception of software development in Latin America and actively discusses the potential for blockchain to revolutionize financial infrastructure, citing its ability to reduce operational costs and create immutable audit trails.

Unique fact: Alejandro combines his role as a fintech CEO with being an active partner at a law firm, blending high-level legal expertise with technological innovation.

Personality Overview

Objective Thinker

ROI Driven

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Asset Tokenization
Founded Puy, a tokenization platform, and frequently posts about major banks like Goldman Sachs and BlackRock moving towards tokenizing financial assets.
Financial Infrastructure
His company, Puy, is explicitly focused on building the back-office financial infrastructure for traditional banking and asset management using blockchain technology.
Law and Technology
Combines his LLM from Cornell and a "Computer Science for Lawyers" certificate with his work as a technology-focused M&A lawyer and fintech founder.

Media Appearances

Alejandro has no verified media appearances

Work History

1-2024
Co Founder & CEO at Puy
6-2022 - 12-2023
M&A, and Venture Capital Associate at Brigard Urrutia
8-2021 - 5-2022
Law, Technology & Entrepreneurship Program at Cornell Tech
8-2021 - 12-2021
Product Studio at Cornell Tech at Cooley LLP
2020 - 2021
Associate at Alvarez Zuluaga Consultores Legales

Education

LLM from Cornell University
Master of Laws - LLM from Cornell Tech

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Leadership Designation : Co Founder & CEO at Puy
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alejandro

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alejandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alejandro

Personality Compatibility


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