• Aleksandra Pimenides

Commander
DISC Type : D

Director of Marketing And Business Development at Beck Redden LLP

Houston, Texas, United States

Overview

Aleksandra Pimenides is the Director of Marketing and Business Development at Beck Redden LLP, with extensive international experience in legal marketing, communications, and B2B development. A graduate of Rice University and Sciences Po, colleagues describe her as a talented and reliable leader with a holistic approach to her work.

Outside of her professional life, she is an avid practitioner of natural horsemanship. This passion informs her communication and leadership style, emphasizing motivation and collaboration. She is also actively involved in the Houston legal marketing community, fostering local professional connections.

Unique fact: She uses principles from natural horsemanship to enhance her communication and collaborative leadership skills in the corporate world.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Legal Marketing
As the marketing director for a law firm and with a long career in the legal industry, this is her core professional focus.
AI in Law
She holds recent certifications in "AI Ethics and Professional Responsibility for Lawyers" and using generative AI tools, indicating a strong interest in emerging legal tech.
B2B Development
Her experience includes growing a legal referral network to over 750 firms and expanding client pipelines, showcasing her expertise in business-to-business growth.

Media Appearances

• has no verified media appearances

Work History

5-2025
Director of Marketing And Business Development at Beck Redden LLP
10-2023 - 5-2025
Client Relations and Development Manager at Thompson & Horton LLP
1-2017 - 12-2022
Director, Member Services, Nextlaw Referral Network at Dentons
3-2016 - 12-2016
Director of Data Development, Nextlaw Referral Network at Dentons
1-2014 - 2-2016
Europe Region Marketing and Business Development Director at Dentons

Education

B.A. from Rice University
Masters from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 22 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director of Marketing And Business Development at Beck Redden LLP
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Insights For Selling To • Aleksandra

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with • Aleksandra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from • Aleksandra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will • Aleksandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can • Aleksandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And • Aleksandra

Personality Compatibility


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