Laura Kraklau

Evaluator
DISC Type : scd

Sr. Marketing Strategist at Lake Michigan College

St Joseph, Michigan, United States

Overview

Laura has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

7-2024
Sr. Marketing Strategist at Lake Michigan College
7-2014
Marketing Strategist | Writer | Public Relations Consultant at View 366 LLC
7-2012 - 9-2014
Executive Director, Marketing and Communications at Lake Michigan College
1999 - 7-2012
Director, Marketing Services at Lake Michigan College
1998 - 1999
Marketing Officer at Pinnacle Bank (aka People State Bank)

Education

B.A - Marketing from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : St Joseph, Michigan, United States Job Level : Junior Designation : Sr. Marketing Strategist at Lake Michigan College
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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