Aleksandra Y. Efimova

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DISC Type : DC

Chief Executive Officer at VIASOL MED

Chicago, Illinois, United States

Overview

Aleksandra Efimova is a global entrepreneur and the founder of GOLFABELLA® and VIASOL MED. With a background from Harvard Business School and Northwestern, she specializes in creating iconic, timeless brands. She successfully founded and exited her first company, Russian Pointe, which was acquired by industry leader Bloch.

Outside of her ventures, Aleksandra is an avid golfer and former competitive ballroom dancer, passions she merges with business networking. Residing in Chicago and Palm Beach, she is also a Pilates instructor and yoga practitioner, emphasizing a focus on well-being, fitness, and a chic, healthy lifestyle.

Unique fact: She started her first multi-million dollar company, Russian Pointe, from her college dorm room at age 20 while studying at Eastern Michigan University.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They respond well to strong and respectful communication.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Women's Golf
Founder of GOLFABELLA®, a brand reimagining the golf lifestyle for executive women through curated experiences, apparel, and community, merging her passions for golf and fashion.
Female Entrepreneurship
As a serial founder, she is passionate about women's leadership and supports other female entrepreneurs, often speaking at events on the topic.
Luxury Brand Building
Her career is focused on creating high-end, iconic brands like Russian Pointe and GOLFABELLA®, combining performance, elegance, and innovation.

Media Appearances

Aleksandra has no verified media appearances

Work History

11-2025
Chief Executive Officer at VIASOL MED
3-2023
Chief Executive Officer at GOLFABELLA®
Business Consultant & Advisor | Specializing in Strategy, Brand Development & Turnarounds at Auxo Brands
5-1998
Chief Executive Officer at Auxo Brands
5-2025
Member at The Executives'​ Club of Chicago

Education

2008 - 2010
Executive Business OPM39 from Harvard Business School
2017 - 2018
Masters of Science in Law from Northwestern University Pritzker School of Law

More Information

Social Presence :

Prographics :

Exp : 27 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at VIASOL MED
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Insights For Selling To Aleksandra Y.

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksandra Y. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aleksandra Y.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Aleksandra Y. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aleksandra Y. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aleksandra Y.

Personality Compatibility


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