Alessandra Giansanti Zorlas

Observer
DISC Type : ci

Vice President Marketing, Public Relations and Media at EuroItalia

New York City Metropolitan Area, United States

Overview

Alessandra Giansanti Zorlas is the Vice President of Marketing and Public Relations for EuroItalia, where she spearheads communication and media strategies for luxury fragrance brands. She is an expert in launching products in the competitive U. S. market, emphasizing the need for creative, retailer-specific strategies and strong brand storytelling.

She is a prominent voice in the fragrance industry, frequently participating in panel discussions and events like the Fragrance Foundation Awards and Fashion Group Internationals Beauty Symposium. Her work involves close collaboration with high-profile figures such as Donatella Versace to launch new and iconic scents.

She advises brands to combine a great product with passion and perseverance, stressing that in the U. S. market, a good product alone is not enough to succeed.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Fragrance Marketing
As a key executive at EuroItalia, she is a leading voice on marketing strategies for launching and growing luxury fragrance brands in competitive markets.
US Retail Strategy
Has spoken specifically on the challenges and promotional nature of the U. S. retail market, advising brands on the need for a multi-year, strategic approach.
Brand Storytelling
Emphasizes the importance of educating the market on a brand's story and sharing the passion behind Italian fragrances to connect with consumers.

Media Appearances

Alessandra has no verified media appearances

Work History

Vice President Marketing, Public Relations and Media at EuroItalia
Executive Director PR and Marketing at Euroitaly Inc

Education

1986 - 1990
Education details unavailable from The Catholic University of America

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President Marketing, Public Relations and Media at EuroItalia
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Insights For Selling To Alessandra

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandra is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alessandra

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alessandra move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Alessandra take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alessandra

Personality Compatibility


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