Alessandra Giansanti Zorlas in

Alessandra Giansanti Zorlas

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Vice President Marketing, Public Relations and Media at EuroItalia
📍 New York City Metropolitan Area, United States

Alessandra Giansanti Zorlas is the Vice President of Marketing and Public Relations for EuroItalia, where she spearheads communication and media strategies for luxury fragrance brands. She is an expert in launching products in the competitive U. S. market, emphasizing the need for creative, retailer-specific strategies and strong brand storytelling.

She is a prominent voice in the fragrance industry, frequently participating in panel discussions and events like the Fragrance Foundation Awards and Fashion Group Internationals Beauty Symposium. Her work involves close collaboration with high-profile figures such as Donatella Versace to launch new and iconic scents.

She advises brands to combine a great product with passion and perseverance, stressing that in the U. S. market, a good product alone is not enough to succeed.

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Current Role
Vice President Marketing, Public Relations and Media
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Alessandra cares about

Fragrance Marketing
As a key executive at EuroItalia, she is a leading voice on marketing strategies for launching and growing luxury fragrance brands in competitive markets.
US Retail Strategy
Has spoken specifically on the challenges and promotional nature of the U. S. retail market, advising brands on the need for a multi-year, strategic approach.
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Career

Work history

Vice President Marketing, Public Relations and Media
EuroItalia
Executive Director PR and Marketing
Euroitaly Inc
In the press

Media appearances

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Education
1986 - 1990
Education details unavailable
The Catholic University of America
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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