Alessia Sannazzaro

Critic
DISC Type : C

Co-Founder at Code & Wander

London, England, United Kingdom

Overview

Alessia Sannazzaro is the Co-Founder and Managing Director of Code & Wander, a London-based digital studio. With a Master of Engineering, she focuses on creating high-performing websites by combining design, development, SEO, and analytics. Her agency, a Webflow Premium Partner, has worked with major brands like Uswitch, UCL, and P&O Ferries.

Outside of her agency work, Alessia is deeply involved in the startup ecosystem as a mentor and judge for programs like Accelerator Londons Startup Sprint and The Big Idea Challenge. She is a certified Level 2 Volleyball Coach, demonstrating a passion for sports and coaching. Alessia is also multilingual, with proficiency in Italian, English, and French.

Interesting fact: Alessias agency, Code & Wander, began its journey by winning a start-up competition at London South Bank University, which provided initial funding and office space.

Personality Overview

ROI Driven

Critic

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Webflow Development
Her agency is a Webflow Premium Partner, and she frequently speaks on podcasts about using the platform, specifically focusing on component-first building and client education.
Startup Mentorship
Serves as a startup mentor and judge for various programs, including Startup Sprint and Hack for Good, showing a commitment to fostering new businesses.
Health Tech
Has shown a recent professional interest in the health tech sector, creating content and solutions specifically for companies in this industry.

Media Appearances

Alessia Sannazzaro, Code & Wander | Episode #007. Featured in YouTube

See Now

Work History

12-2016
Co-Founder at Code & Wander
10-2019
Startup Mentor at Accelerator London
9-2014 - 3-2017
Co-Founder & Project Manager at Choosic
1-2016 - 12-2016
Project Manager at Webstars Ltd
7-2013 - 4-2015
Freelance Graphic Designer at Tam Thanh

Education

2008 - 2012
Master of Engineering (MEng) from Goldsmiths, University of London
2008 - 2012
Master of Engineering (MEng) from Queen Mary, U. of London

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Code & Wander
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Insights For Selling To Alessia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alessia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alessia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alessia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alessia

Personality Compatibility


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