Alex Aguinaga

Examiner
DISC Type : cs

CEO Twiins HRM at TWiiNS HRM

Quito Metropolitan Area, Ecuador

Overview

Alex Aguinaga is the CEO of Twiins HRM, a SaaS platform modernizing human resources across Latin America. With over 20 years in technology, he focuses on digital transformation and talent management. Colleagues describe him as strategic, innovative, and having a great vocation for service.

His entrepreneurial journey began with developing software and websites, always focused on building long-term relationships based on trust. He holds a Masters degree in Human Resources from Universidad de Las Américas and another Masters from Universidad San Francisco de Quito.

In early 2024, his company Twiins became the first online HR platform in the region to manage its organizational carbon footprint.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

HR Tech in LATAM
Leads a SaaS company that automates and integrates people management, currently operating in 14 countries across Latin America.
Corporate Sustainability
Actively leads his company in environmental responsibility, partnering with programs to quantify, reduce, and compensate for its carbon footprint.
AI in Human Resources
His role focuses on anticipating the future of talent by incorporating AI and People Analytics into the Twiins HRM platform.

Media Appearances

Twiins HRM – bajo el liderazgo de su CEO, Alex Aguinaga, llega a .... Featured in RevistaEkos (Facebook)

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Work History

10-2015
CEO Twiins HRM at TWiiNS HRM
12-2010
Gerente General at Ziontech Desarrollo
10-2005 - 12-2010
Consultor Independiente at Procesos y Desarrollo de SW
8-2000 - 10-2005
Director de Estrategia y Tecnología at Virtual Cia. Ltda.

Education

11-2023 - 11-2024
Master en Recursos Humanos con mención en Desarrollo Organizacional from Universidad de Las Américas (EC)
2004 - 2006
Master's degree from Universidad San Francisco de Quito

More Information

Social Presence :

Prographics :

Exp : 25 Location : Quito Metropolitan Area, Ecuador Job Level : Leadership Designation : CEO Twiins HRM at TWiiNS HRM
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alex

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Alex take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Alex

Personality Compatibility


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