Alex Bögli

Enthusiast
DISC Type : i

Head of Engineering Logistic Operations at Digitec Galaxus AG

Winterthur, Zurich, Switzerland

Overview

Alex Bögli is the Head of Engineering for Logistic Operations at Digitec Galaxus AG, focusing on advancing the companys growth through technology. A visionary leader with a long history at Zühlke Group as a Partner, he is passionate about digital transformation. He holds an MS from the University of Zurich and is a Certified Requirements Engineer.

While specific hobbies are not public, Alex demonstrates a strong commitment to fostering new talent. He has repeatedly returned to his alma mater, the University of Zurich, as a guest speaker for career events, sharing his experience with students in technology and computer science fields, indicating a passion for mentorship and knowledge sharing.

He was a featured speaker at the 2024 HSG Retail Tech Conference, discussing the future of technology in the commerce industry.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Logistics Automation
As a self-proclaimed "Logistics Geek, " he is currently hiring ML engineers and UX experts to automate and revolutionize warehouse processes at Digitec Galaxus AG.
Digital Transformation
States that his career has been dedicated to picturing a better future through technology and leading organizations through digital transformations.
Emerging Technologies
His previous role was Group Head of Emerging Technologies, and he recently spoke at a conference on the future of retail tech, showcasing his expertise.

Media Appearances

Alex has no verified media appearances

Work History

8-2025
Head of Engineering Logistic Operations at Digitec Galaxus AG
1-2024 - 7-2025
Group Head Emerging Technologies, Partner at Zühlke Group
3-2021 - 12-2023
Managing Director, Member of the Executive Board, Partner at Zühlke Group
1-2019 - 2-2021
Head of Project Management & PMO, Partner at Zühlke Group
12-2001 - 12-2004
Software Engineer at Cantaluppi & Hug AG

Education

2000 - 2004
Master of Science - MS from University of Zurich

More Information

Social Presence :

Prographics :

Exp : 10 Location : Winterthur, Zurich, Switzerland Job Level : Mid-senior Designation : Head of Engineering Logistic Operations at Digitec Galaxus AG
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Alex take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alex

Personality Compatibility


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