Alex Caetano

Judge
DISC Type : Dc

Vendas & Rede at Geely Brasil

São Paulo, São Paulo, Brazil

Overview

Alex Caetano is a Sales and Marketing Director with over 20 years of experience in the Brazilian automotive industry, specializing in launching new brands like Omoda and Geely. Colleagues describe him as an inspiring and competitive leader with significant analytical and strategic capabilities. He holds an MBA in Automotive Strategies from FGV.

He was recognized with a Top 5 annual performance award among over 6, 300 employees during his tenure at Renault.

Personality Overview

Quality Focused

Fast But Wary

Objective Thinker

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Automotive Market Entry
He has extensive experience leading the strategic and commercial implementation for new automotive brands entering the complex Brazilian market.
Future of Electromobility
He actively analyzes the strategic expansion of electric vehicle operations and infrastructure in Brazil, focusing on market readiness and regional potential.
Dealer & OEM Relations
He frequently discusses the evolving dynamics between automotive dealers and manufacturers, particularly in the post-pandemic era with new market players.

Media Appearances

Geely Brasil anuncia o novo head de Vendas. Featured in MOVENEWS

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Geely Brasil nomeia Alex Caetano como novo head de Vendas e Rede. Featured in Revista Publiracing

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Geely Brasil tem um novo chefe de Vendas. Featured in Instagram

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Work History

2-2026
Vendas & Rede at Geely Brasil
5-2025 - 6-2025
VP Sales and Makerting at Omoda | Jaecoo Brazil
1-2023 - 5-2025
National Commercial Coordination Manager at Renault
10-2020 - 1-2023
Regional Manager | South and Midwest at Renault
2-2019 - 9-2020
Regional Manager | North and Midwest | Brazil at Renault

Education

2013 - 2015
MBA Estratégias Automotivas Montadoras e Concessionárias from FGV - Fundação Getulio Vargas
2018 - 2020
Executive Program Renault from Pontifícia Universidade Católica do Paraná

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Vendas & Rede at Geely Brasil
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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