Alex Chen

Supporter
DISC Type : s

Diretor comercial at Geely Brasil

São Paulo, São Paulo, Brazil

Overview

Alex Chen is the Commercial Director for Geely Brasil, leading the brands strategic market entry and sales operations in the country. With extensive experience in Brazil since 2013, he previously held several sales leadership roles at Gree Electric Appliances. People describe him as a dynamic, intelligent, and focused leader with strong technical and commercial skills.

Alex demonstrates a strong connection to his heritage, highlighted by his posts celebrating the cultural significance of the Chinese Spring Festival and the importance of family reunions. He has a keen interest in major technology and industrial corporations like Oracle and Siemens, suggesting a focus on large-scale business operations and strategy.

He is leading Geelys second major push into the Brazilian market, launching multiple new car models within a short timeframe.

Personality Overview

Social Proof Driven

Slow To Decisions

Procedural

Their decisions are defined by the possible value that they can bring to the organization.
  They are unlikely to become strong champions as they don't prefer pushing other people. They get along well with all people.

Topics They Care About

Automotive Market Entry
He is responsible for launching the Geely brand in Brazil, including the recent strategic releases of the EX5 and EX2 models.
Brand Building
Actively promotes brand visibility through major initiatives, such as making Geely the official car partner for the popular TV show BBB 26.
Hybrid & EV Technology
His focus includes introducing advanced vehicle technology to Brazil, such as the Geely EX5 EM-i, a plug-in hybrid (PHEV) SUV.

Media Appearances

Alex has no verified media appearances

Work History

9-2025
Diretor comercial at Geely Brasil
1-2023 - 9-2025
Country Sales Manager at Geely Auto International
1-2019 - 5-2022
Diretor Comercial at Gree Electric Appliances Do Brasil
7-2017 - 1-2019
National Sales Manager at Gree Electric Appliances Do Brasil
11-2014 - 11-2015
Aftersales Manager at Gree Electric Appliances Do Brasil

Education

2005 - 2009
学士 from South China University of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor comercial at Geely Brasil
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Alex

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Alex take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Alex

Personality Compatibility


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