Alex Crowther

Examiner
DISC Type : sc

Regional Director at Instructure

Elanora, Queensland, Australia

Overview

Alex Crowther is a Regional Director at Instructure, a leading EdTech company. He has a background in business administration and previously spent over five years in the golf industry, including a tenure as General Manager at Leura Golf Club where he navigated the business through the COVID-19 pandemic.

His personal interests appear to be rooted in his past experiences, with a strong connection to the golf industry and sports in general, which is supported by his Bachelors degree in Exercise and Sports Science from Australian Catholic University. He likely maintains a passion for sports and club management.

He achieved Presidents Club status within his first year at Instructure, highlighting his rapid success and high performance in the technology sales sector.

Personality Overview

Overcautious

Unexpressive

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

EdTech Platforms
Shares content on the importance of open platforms and accessibility for learners, reflecting his role and interests at Instructure.
Student Engagement
Hosted a webinar specifically focused on how economic trends like inflation are impacting student engagement within vocational education organisations.
VET Sector
His professional focus includes addressing the specific challenges and trends shaping Vocational Education and Training (VET) organisations in Australia and New Zealand.

Media Appearances

Alex has no verified media appearances

Work History

1-2026
Regional Director at Instructure
3-2024 - 12-2025
Account Executive at Instructure
1-2022 - 3-2024
Sales Representative at Instructure
11-2019 - 1-2022
General Manager at Leura Golf Club
8-2016 - 11-2019
Golf Operations Manager at Leura Golf Club

Education

2-2021 - 11-2021
Postgraduate Certificate Business Administration from Australian Catholic University
2016 - 2019
Bachelor of Exercise and Sports Science from Australian Catholic University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Elanora, Queensland, Australia Job Level : Mid-senior Designation : Regional Director at Instructure
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alex take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alex

Personality Compatibility


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