Cody Blackburn

Inspirer
DISC Type : id

Account Executive at Instructure

Gold Coast, Queensland, Australia

Overview

Cody is an Account Executive at Instructure, partnering with K-12 schools across Australia and New Zealand to enhance their digital learning environments. With a background in building B2B sales teams at Apprento and a Bachelors degree from the University of Otago, he is described by others as driven, smart, and inquisitive.

Outside of his professional life, Cody is an avid surfer and golfer. His adventurous spirit is also highlighted by his experience as a Reserve Infantry Soldier in the New Zealand Defence Force and his certification as a PADI Rescue Diver, showing a clear passion for the outdoors and challenging environments.

He has a unique background combining tech sales, military reserve service, and advanced scuba diving.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Digital Learning
He works directly with schools and dioceses across ANZ, helping them shape their digital learning environments with the Canvas platform.
EdTech Challenges
He focuses on helping schools navigate shifting curricula, resourcing pressures, and the need to simplify their digital tools, as noted from recent conference attendance.
B2B Sales Development
Previously worked as a Talent Manager, helping build high-performing B2B sales teams for top New Zealand tech companies like Xero and EzyVet.

Media Appearances

Cody has no verified media appearances

Work History

1-2026
Account Executive at Instructure
4-2025 - 12-2025
Sales Development Representative at Instructure
2-2025 - 3-2025
Talent Manager at Apprento
3-2024 - 2-2025
Social Media Manager at DroneTRUST
2-2024 - 3-2024
Digital Marketing Internship at PH Digital

Education

2021 - 2025
Bachelor of Commerce and Science - BcomSc from University of Otago
2014 - 2020
Education details unavailable from Rosmini College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Gold Coast, Queensland, Australia Job Level : Junior Designation : Account Executive at Instructure
URL has been copied!

Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cody

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Cody take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Cody

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.