Alex Crozier

Examiner
DISC Type : cs

Vice President Operations at Maker's Pride

Cedar Falls, Iowa, United States

Overview

Alex Crozier is the Vice President of Operations at Makers Pride (formerly Hearthside Food Solutions), bringing over 17 years of experience in the food and beverage industry. He has a history of career progression, having advanced from Warehouse Supervisor to Director of Operations at Kerry. He holds a Bachelors degree from Buena Vista University.

He is part of the leadership team at Makers Pride, which recently emerged from a major financial restructuring in March 2025.

Personality Overview

Overcautious

Unexpressive

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Team Building
His social media posts frequently emphasize joining a "great team" and an "outstanding organization, " indicating a strong focus on cultivating a positive team environment.
Operational Excellence
His entire career has been dedicated to operations, and he highlights the importance of "delivering quality for our customers and raising the standard. "
Talent Acquisition
He actively recruits for key roles on his team, such as Plant Managers, suggesting he is deeply involved in hiring and organizational growth.

Media Appearances

Alex has no verified media appearances

Work History

8-2023
Vice President Operations at Maker's Pride
5-2019 - 8-2023
Director Of Operations at Kerry
1-2013 - 5-2019
Plant Manager at Kerry
6-2010 - 12-2012
Production Manager at Kerry
6-2008 - 6-2010
Warehouse Supervisor at Kerry

Education

2004 - 2006
Bachelor's degree from Buena Vista University
2001 - 2003
Associate of Arts (A.A.) from Kirkwood Community College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Cedar Falls, Iowa, United States Job Level : Senior Designation : Vice President Operations at Maker's Pride
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alex

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alex take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alex

Personality Compatibility


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