Alex Farhart

Examiner
DISC Type : cs

Account Director, FSI at RecordPoint

Sydney, New South Wales, Australia

Overview

Alex Farhart is an Account Director for the Financial Services Industry at RecordPoint, specializing in data minimization, data retention, and AI governance. His career is focused on enterprise account management at firms like Alation and Sisense. He holds a Bachelor of Commerce from Western Sydney University.

He is focused on helping organizations uncover and manage the risks associated with "shadow AI" usage.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

AI Governance
He is focused on helping organizations enforce AI policies and manage compliance risks with tools like Microsoft Copilot, particularly within the financial services sector.
Financial Services Compliance
He actively discusses regulatory adherence for financial institutions, referencing bodies like APRA and topics such as Tax File Number (TFN) data security and fraud prevention.
Shadow AI Mitigation
He helps clients uncover unsanctioned AI usage and centralize oversight to minimize data leaks and compliance risks.

Media Appearances

Alex has no verified media appearances

Work History

8-2025
Account Director, FSI at RecordPoint
7-2022 - 8-2025
Enterprise Account Executive - FSI + Energy at Alation
5-2021 - 7-2022
Enterprise Account Executive at Sisense
3-2020 - 5-2021
Enterprise Account Executive at LogicMonitor
1-2018 - 3-2020
Enterprise Account Executive at Nearmap

Education

2010 - 2012
Bachelor of Commerce (B.Com.) from Western Sydney University
1999 - 2004
Higher School Certificate from St Jospeh's College, Hunters Hill

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Account Director, FSI at RecordPoint
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alex

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alex take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alex

Personality Compatibility


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