Alex Luff
Login to view DISC.Alex Luff is the founder of Rarefied and Co-Founder of rewire, focusing on enhancing marketing and sales teams through AI and agentic automation. A former marketing CEO and graduate of The University of Sheffield, he is described by colleagues as having strong vision, business acumen, and competency in digital strategy.
Outside of technology, Alex is a musician and the founder of Rarefied Records, a label dedicated to electronic, house, and disco music. He also commits his time to social causes as a member of the Board of Trustees for Ditch the Label, a global youth charity.
Unique Fact: He founded his own independent record label that produces music, podcasts, and handles sonic branding for other companies.
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