Alex MacCallum is a consumer product executive with extensive experience at CNN, The Washington Post, and The New York Times. She specializes in launching and growing digital subscription businesses and managing large P&Ls. Alex holds a Doctor of Law degree from the University of California, Berkeley.
Alex was the youngest person ever appointed to the New York Times masthead.
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Experience
20 Years
Current Role
EVP, Digital Products and Services
Job Level
Leadership
Location
Brooklyn, New York, United States
Personality Overview
How Alex shows up
Consummate Professional
Planner & Achiever
Dynamic But Sincere
They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.
Priorities
Topics Alex cares about
Subscription Growth
As Chief Revenue Officer at The Washington Post and head of NYT's standalone products, she has a proven record of driving significant subscription and revenue growth.
Direct-to-Consumer Strategy
Architected and launched the direct-to-consumer streaming service CNN+ and led the development of successful standalone products like NYT Cooking and Games.
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Career
Work history
3-2024
EVP, Digital Products and Services
CNN
8-2023
Chief Revenue Officer
The Washington Post
4-2022 - 7-2022
EVP, CNN Digital (Interim)
CNN
4-2021 - 5-2022
General Manager of CNN+ and Global Head of Product for CNN WorldWide
CNN
7-2017 - 3-2021
Head of New Products and Ventures
The New York Times
In the press
Media appearances
Alex MacCallum - Executive Vice President, Digital Products ... - CNN. Featured in CNN
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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