Alex Martin

Enthusiast
DISC Type : i

Founder at E-Expanse Media

Birmingham, England, United Kingdom

Overview

Alex Martin is the founder of E-Expanse Media, a UK-based influencer marketing agency specializing in the food and health & wellness sectors. He focuses on providing brands with clear and predictable results, aiming to build trust with audiences that align with his clients values.

Before his current venture, Alex owned Roadhouse Vintage, showing an entrepreneurial interest in vintage goods. He is a recipient of the Gold Duke of Edinburgh award, which reflects a background in community service, skill development, and outdoor expeditions.

Unique fact: Alex holds the prestigious Gold Duke of Edinburgh award, a significant achievement requiring long-term commitment to volunteering and expeditions.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Influencer Marketing KPIs
He believes brands often misunderstand the goals of influencer marketing and that immediate revenue increase should not be the main KPI for a campaign.
Content Seeding
Advocates for using influencer seeding as a low-commitment strategy to test and identify high-performing influencers before launching larger campaigns.
User Generated Content
He considers UGC a powerful tool for growing a brand's awareness, emphasizing its utility both on and off social media platforms.

Media Appearances

Alex has no verified media appearances

Work History

12-2023
Founder at E-Expanse Media
3-2024
Business Owner at Roadhouse Vintage

Education

9-2018 - 6-2020
Education details unavailable from South Bromsgrove High

More Information

Social Presence :

Prographics :

Exp : 2 Location : Birmingham, England, United Kingdom Job Level : Leadership Designation : Founder at E-Expanse Media
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alex

Personality Compatibility


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