Alex Mastrodonato

Questioner
DISC Type : c

VP Platform and Technical Product Marketing at ServiceNow

San Francisco, California, United States

Overview

Alex has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

1-2024
VP Platform and Technical Product Marketing at ServiceNow
12-2020 - 1-2024
Vice President Product Marketing at Salesforce
4-2020 - 12-2020
Head of MM/ENT Product Marketing at Dropbox
7-2019 - 12-2020
Product Marketing, GTM Lead at Dropbox
9-2018 - 7-2019
Senior Director Product Marketing, Enterprise Applications at WeWork

Education

2004 - 2009
Bachelor of Science (BS) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Senior Designation : VP Platform and Technical Product Marketing at ServiceNow
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alex take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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