Alex McCrery

Captain
DISC Type : DS

Chief Creative Officer (CCO) at Tilit NYC

New York, New York, United States

Overview

Alex McCrery is the Co-Founder and Chief Creative Officer of Tilit NYC, a venture he started after an 18-year career as a professional chef. Leveraging his Advertising degree from The University of Kansas, he built a brand focused on creating stylish, high-quality workwear for the hospitality industry, born from his own dissatisfaction with traditional uniforms.

Beyond his company, Alex remains deeply connected to the restaurant world as the co-host of the "Opening Soon" podcast, which explores the journeys of new restaurateurs. He also fosters community by hosting the Tilit Run Club, merging a personal passion with his professional network.

Before launching his apparel brand, Alex worked for several years as the private chef for comedian Jerry Seinfelds family.

Personality Overview

Decisive But Calm

Planner & Achiever

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Hospitality Workwear
Founded Tilit out of personal frustration with the poor quality and design of traditional chef uniforms during his extensive culinary career.
Restaurant Entrepreneurship
Co-hosts the "Opening Soon" podcast, where he interviews chefs and founders about the challenges and successes of opening a new restaurant.
Career Pivots
He has written about his personal journey of transitioning from a professional chef and restaurant owner to an apparel entrepreneur.

Media Appearances

Alex has no verified media appearances

Work History

1-2023
Chief Creative Officer (CCO) at Tilit NYC
7-2011
Founder at Tilit NYC
5-2019
Co-host at Opening Soon Podcast
Private Chef at Private Family
Chef/ Owner at Goods Food Truck

Education

1997 - 2000
Bachelor's degree from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Chief Creative Officer (CCO) at Tilit NYC
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alex

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alex take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alex

Personality Compatibility


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