Alex Ridgway

Enthusiast
DISC Type : i

Head of Engineering at Blue Motor Finance Ltd

United Kingdom

Overview

A technology leader with over 20 years in fintech, specializing in building high-performing engineering teams to deliver secure, scalable platforms. He has extensive experience leading large-scale technical transformations, from modernizing legacy systems to integrating AI into development processes, always focusing on aligning technology with business outcomes.

His background includes developing and supporting bespoke CRM and telecoms billing systems, where he led automation and integration projects to improve scalability and efficiency.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Fintech Innovation
Focuses on designing and delivering innovative fintech solutions utilized by major mortgage providers and insurers.
Engineering Leadership
Specializes in building, directing, and mentoring high-performing, cross-functional engineering teams to achieve business goals.
AI in Development
Leads the adoption and integration of artificial intelligence into development processes to enhance platform capabilities.

Media Appearances

Alex has no verified media appearances

Work History

9-2025
Head of Engineering at Blue Motor Finance Ltd
2-2013 - 7-2025
Head of Development at CLS Group Services
6-2004 - 2-2013
Software Developer at Symbiant Technologies Ltd

Education

Alex has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Blue Motor Finance Ltd
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alex

Personality Compatibility


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