Alex Thrasher
Login to view DISC.Alex Thrasher is the Founder of MudGear, a performance apparel company born from his experience in obstacle course racing. A University of North Carolina at Chapel Hill alumnus, he transitioned from a successful product management career at Bank of America to building his brand, which is now synonymous with the sport. Colleagues describe him as intelligent with superior product knowledge.
Alex is deeply embedded in the outdoor fitness community, having started his company after identifying a product need with his F3 training group. This connection remains central to his brand, which actively sponsors major events like the Obstacle Course Racing World Championship and holds a long-term partnership with the F3 Nation fitness community.
He built MudGear as a side hustle for over three years while still working full-time at a bank, quitting only after receiving a top performance review.
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