Alex Thrasher

Inspirer
DISC Type : di

Company Owner at MudGear

Charlotte, North Carolina, United States

Overview

Alex Thrasher is the Founder of MudGear, a performance apparel company born from his experience in obstacle course racing. A University of North Carolina at Chapel Hill alumnus, he transitioned from a successful product management career at Bank of America to building his brand, which is now synonymous with the sport. Colleagues describe him as intelligent with superior product knowledge.

Alex is deeply embedded in the outdoor fitness community, having started his company after identifying a product need with his F3 training group. This connection remains central to his brand, which actively sponsors major events like the Obstacle Course Racing World Championship and holds a long-term partnership with the F3 Nation fitness community.

He built MudGear as a side hustle for over three years while still working full-time at a bank, quitting only after receiving a top performance review.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Obstacle Course Racing
He founded MudGear specifically to serve the OCR community and the brand is an official sponsor of the OCR World Championship.
Community Fitness
His company was inspired by his F3 training group and recently entered a 50-year partnership with F3 Nation, a men's leadership and fitness organization.
Entrepreneurship
Successfully grew his company from a side hustle into a thriving business with 14 employees and multiple product lines, leaving a corporate career to lead it full-time.

Media Appearances

#14 - Alex Thrasher - MudGear (Part 2 of 2). Featured in Spotify

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Alex Thrasher - MudGear (Part 1 of 2) by Life of a Founder. Featured in Spotify (Life of a Founder)

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14 - Alex Thrasher - MudGear (Part 2 of 2). Featured in Apple Podcasts

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Work History

1-2017
Company Owner at MudGear
7-2012
Founder at MudGear
11-2009 - 9-2016
Product Management Exec, Global Treasury Product Solutions at Bank of America Merrill Lynch
1-2008 - 11-2009
Cash Services Product Management Exec at Bank of America
6-2005 - 1-2008
SVP, eChannel Security and Fraud Prevention at Bank of America

Education

BSBA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 28 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Company Owner at MudGear
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alex

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alex take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alex

Personality Compatibility


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