Alexa Bruun Rasmussen

Examiner
DISC Type : cs

Board Member at Olave Baden-Powell Society

Copenhagen, Capital Region of Denmark, Denmark

Overview

Alexa Bruun Rasmussen is a private investor and CEO of ABR Holding A/S, with deep expertise in fine art and auctioneering, holding a diploma from Christies Education. As a third-generation leader in her familys business, she is known as one of Europes foremost female charity auctioneers and an expert in Danish art.

She is heavily involved in philanthropy, serving as a board member for the Olave Baden-Powell Society, which supports young womens leadership, and Krebs Skole. She is also an ambassador for the Make-A-Wish Foundation Denmark and has supported numerous charities, helping to raise millions for global relief and community projects.

Unique fact: For her significant contributions to Danish society, she is included in Kraks Blå Bog, a prestigious directory of notable Danes.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Charity Auctioneering
Recognized as a leading charity auctioneer in Europe, she frequently lends her expertise to fundraising events for organizations like the Danish Red Cross and the Children's Cancer Foundation.
Women's Empowerment
As a board member of the Olave Baden-Powell Society, she actively supports initiatives that help young women develop leadership skills and global connections.
Danish Art & Antiques
Coming from a family of auctioneers and educated at Christie's, she has a professional and personal passion for Danish art, specializing in silver and antiques.

Media Appearances

Olave Baden-Powell Society Board Members - WAGGGS. Featured in World Association of Girl Guides and Girl Scouts (WAGGGS)

See Now

Work History

10-2024
Board Member at Olave Baden-Powell Society
4-2024
Board Member at Krebs Skole
7-2023
Chief Executive Officer at ABR Holding A/S
5-2020
Medlem VL-Gruppe 66 at VL - The Danish Management Society
5-2018
Private Investor at byFounders

Education

1997 - 1998
Diploma in Fine and Decorative Art History Obtained. from Christie's Education
2006 - 2007
HRM Certificate Obtained. from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Board Member at Olave Baden-Powell Society
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alexa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alexa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alexa

Personality Compatibility


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