Lars Østergaard in

Lars Østergaard

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Head of Marketing & Brand Experience at TEC - Technical Education Copenhagen
📍 Copenhagen, Capital Region of Denmark, Denmark

Lars Østergaard is an award-winning Head of Marketing & Brand Experience at TEC, known for combining data and creativity to drive growth. A graduate of Copenhagen Business School, he is praised for being strategic, creative, and a strong communicator who successfully leads teams to achieve significant results, including major rebranding campaigns.

Outside of his marketing career, Lars is a board member at Livslinien, a suicide prevention charity, demonstrating a commitment to social causes. He has a keen interest in space exploration, following organizations like NASA, and shows a fun, spontaneous side with ideas like organizing a hockey game on a frozen lake.

His teams work won Gold at the Danish Digital Awards for its impressive use of video.

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Experience
18 Years
Current Role
Head of Marketing & Brand Experience
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Lars shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lars cares about

Brand Experience
His title and professional philosophy emphasize that products should be sold based on the experience they create for the user, not just the physical item.
Data-Driven Creativity
He focuses on finding the sweet spot where data and creative work together to connect a brand with its audience, a core part of his professional approach.
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Career

Work history

12-2024
Head of Marketing & Brand Experience
TEC - Technical Education Copenhagen
6-2023 - 11-2024
Marketing Lead
TEC - Technical Education Copenhagen
6-2024
Board Member
Livslinien
11-2025
Jury member
Danish Digital Award
11-2025 - 1-2026
Jury member
Clever Content
In the press

Media appearances

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Education
2013 - 2016
Cand.merc(it.)
Copenhagen Business School
2011 - 2013
BA
Copenhagen Business Academy – EK
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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