Lars Østergaard

Judge
DISC Type : Dc

Head of Marketing & Brand Experience at TEC - Technical Education Copenhagen

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lars Østergaard is an award-winning Head of Marketing & Brand Experience at TEC, known for combining data and creativity to drive growth. A graduate of Copenhagen Business School, he is praised for being strategic, creative, and a strong communicator who successfully leads teams to achieve significant results, including major rebranding campaigns.

Outside of his marketing career, Lars is a board member at Livslinien, a suicide prevention charity, demonstrating a commitment to social causes. He has a keen interest in space exploration, following organizations like NASA, and shows a fun, spontaneous side with ideas like organizing a hockey game on a frozen lake.

His teams work won Gold at the Danish Digital Awards for its impressive use of video.

Personality Overview

Features Driven

Quality Focused

Objective Thinker

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Brand Experience
His title and professional philosophy emphasize that products should be sold based on the experience they create for the user, not just the physical item.
Data-Driven Creativity
He focuses on finding the sweet spot where data and creative work together to connect a brand with its audience, a core part of his professional approach.
Digital Rebranding
He has led a successful, multi-year rebranding effort at TEC, resulting in continuous growth and increased interest in a challenging market.

Media Appearances

Lars has no verified media appearances

Work History

12-2024
Head of Marketing & Brand Experience at TEC - Technical Education Copenhagen
6-2023 - 11-2024
Marketing Lead at TEC - Technical Education Copenhagen
6-2024
Board Member at Livslinien
11-2025
Jury member at Danish Digital Award
11-2025 - 1-2026
Jury member at Clever Content

Education

2013 - 2016
Cand.merc(it.) from Copenhagen Business School
2011 - 2013
BA from Copenhagen Business Academy – EK

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing & Brand Experience at TEC - Technical Education Copenhagen
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lars

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lars take some risk or not?

  • The risks don’t matter much to them.

You And Lars

Personality Compatibility


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