Alexa Garrison

Critic
DISC Type : C

Vice President, Data & Business Operations at Splice

San Francisco, California, United States

Overview

Alexa Garrison is the Vice President of Data & Business Operations at Splice, leading data strategy and insights. Her experience includes senior roles in revenue strategy and analytics at Convene and team leadership at Data Culture. She holds a Bachelor of Science from Saint Josephs University and a CFA Level 1 certification.

Outside of her career in data, Alexa is an entrepreneur and the creator of a card game called Pumptown. She managed the project from a successful Kickstarter campaign through manufacturing and fulfillment, eventually selling out the first run. She is also a fan of the New York Mets.

She created, crowdfunded, and sold out her own card game, Pumptown.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Data Team Building
Delivered a talk at Data Council titled "Building High-Impact Data Teams in an AI-Driven World, " showing her expertise in organizational data culture.
Entrepreneurship
Independently launched a passion project, the card game Pumptown, managing its Kickstarter campaign, manufacturing, and distribution process.
Product Development
Expressed pride in the launch of Splice's flagship product, Splice INSTRUMENT, highlighting her connection to the product development lifecycle.

Media Appearances

Alexa has no verified media appearances

Work History

1-2025
Vice President, Data & Business Operations at Splice
5-2024 - 1-2025
Sr. Director, Head of Data & Insights at Splice
2-2024 - 4-2024
Consulting Team Lead at Data Culture
4-2022 - 1-2024
Sr. Director, Revenue Strategy & Analytics at Convene
1-2021 - 4-2022
Director, Data & Corporate Strategy at Convene

Education

Bachelor of Science (BS) from Saint Joseph's University
Education details unavailable from John P Stevens High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President, Data & Business Operations at Splice
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alexa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alexa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alexa

Personality Compatibility


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