Alexa Jones FCA

Examiner
DISC Type : cs

Chief Financial and Operating Officer at Digital Voices

United Kingdom

Overview

Pete Jones is the Chief Financial and Operating Officer at Digital Voices, bringing over 20 years of experience in data-driven strategy. A University of Nottingham PhD graduate and qualified Chartered Accountant (ACA), he has extensive experience in high-growth environments and overseeing finance for multi-billion dollar M&A deals at firms like LSEG.

Based on his professional background and interests, Pete appears passionate about the intersection of finance, technology, and high-value industries. He follows major players in the aerospace and defense sector, indicating a keen interest in complex, technology-driven markets and large-scale enterprise operations.

He uniquely combines a Doctor of Philosophy (PhD) with an ACA qualification as a Chartered Accountant.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Corporate M&A
His experience includes the $27bn LSEG/Refinitiv deal, and his company Digital Voices was just recently acquired. His posts like "A new chapter starts! " likely refer to this.
Data-Driven Strategy
His professional headline states he is passionate about using data-driven strategy to unlock the full potential of a business.
Scaling Businesses
As CFOO, he focuses on "driving operational excellence. " He recently shared a post to hire an HR manager for the "rapidly-scaling" agency.

Media Appearances

Alexa has no verified media appearances

Work History

9-2025
Chief Financial and Operating Officer at Digital Voices
7-2021 - 10-2025
Chief Financial Officer at Digital Voices
7-2020 - 7-2021
Director of Finance - Technology Operations at LSEG (London Stock Exchange Group)
4-2017 - 4-2020
Financial Controller US at Ontic
8-2014 - 4-2017
Group FP&A Manager at BBA Aviation plc

Education

2007 - 2010
ACA from Kaplan Business School
2004 - 2007
Doctor of Philosophy - PhD from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Chief Financial and Operating Officer at Digital Voices
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alexa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alexa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alexa

Personality Compatibility


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