Alexander Cano

Energizer
DISC Type : I

Global Head of Performance Media at AdColony

San Francisco, California, United States

Overview

Alexander is the Global Head of Performance Media at AdColony, one of the worlds largest mobile advertising platforms. An expert in user acquisition, he has spent nearly a decade with the company in various performance marketing roles. He is a graduate of the USC Marshall School of Business.

Based on his interests, Alexander appears to be an avid follower of the video game industry, specifically major publisher Electronic Arts. He also maintains a connection to his alma mater, the USC Marshall School of Business, indicating strong alumni pride and interest in its community.

He has demonstrated significant company loyalty, having been with AdColony (formerly Opera Mediaworks) for almost 10 years.

Personality Overview

Imaginative

Believer

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Performance Marketing
His entire career at AdColony, from Sr. Account Manager to Global Head, has been focused on performance-based media and marketing.
Mobile User Acquisition
His professional summary highlights his expertise in user acquisition across the mobile ecosystem for top-grossing publishers and Fortune 500 brands.
Hiring Media Talent
He has posted multiple times about looking to hire experienced account managers and media buyers for his team.

Media Appearances

Alexander has no verified media appearances

Work History

9-2020
Global Head of Performance Media at AdColony
12-2016 - 9-2020
Director of Performance Media at AdColony
7-2015 - 12-2016
Director of Performance Marketing at Opera Mediaworks (Rebranded to AdColony)
6-2014 - 7-2015
Senior Business Development Manager at Opera Mediaworks (Rebranded to AdColony)
7-2013 - 6-2014
Sr. Account Manager at Opera Mediaworks (Rebranded to AdColony)

Education

2008 - 2010
B.S from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Global Head of Performance Media at AdColony
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexander

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexander take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alexander

Personality Compatibility


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