Alexander Guevara

Critic
DISC Type : C

Vicepresidente de ventas at Open English

Colombia

Overview

Alexander is a sales and operations leader with over 15 years of experience, currently serving as the Sales VP at Open English. He directs a team of 500+ across three countries, focusing on B2C growth in global markets. Colleagues describe him as analytical, strategic, and a leader who builds trust.

Outside of work, Alexander is a devoted family man who defines success as being able to care for his two daughters. He values authentic connections, believing that personal and family life are just as important as professional achievements and should be shared.

He has two daughters with a 22-year age difference between them.

Personality Overview

Objective Thinker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Large-Scale Sales Leadership
He leads and motivates a sales team of over 500 people across multiple countries, focusing on performance, profitability, and creating effective commission structures.
Go-to-Market Strategy
He has built commercial Go-to-Market processes from the ground up, designing the customer journey and aligning marketing and sales teams for B2B and B2C success.
AI for Productivity
He actively uses AI to analyze sales data, generate hypotheses, structure commercial proposals, and streamline complex workflows for his team.

Media Appearances

Alexander has no verified media appearances

Work History

12-2023
Vicepresidente de ventas at Open English
9-2023 - 12-2023
Director de iniciativas estratégicas at Open English
9-2022 - 9-2023
Senior Director of Sales Operations at Aprende Institute
10-2020 - 9-2022
VP of Customer Growth at escala Saas
2-2016 - 9-2020
Director de Post Venta at Open English

Education

5to semestre de Ingeniería en Sistemas (No Culminado) from Universidad Nacional Experimental Politécnica 'Antonio José de Sucre'​

More Information

Social Presence :

Prographics :

Exp : 21 Location : Colombia Job Level : N/A Designation : Vicepresidente de ventas at Open English
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alexander

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alexander take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alexander

Personality Compatibility


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