Alexander Renelt

Observer
DISC Type : ci

Bereichsleiter / Director Customer Data at Lidl International

Sankt Leon, Baden-Württemberg, Germany

Overview

Alexander is a data and analytics director with over seven years of experience leading digital transformation programs, particularly within B2C retail. He has a proven track record of transforming legacy environments and holds a Diplom from The University of Bonn.

He is passionate about bridging the gap between technology and business, living agile values, and working to become a better leader and coach. Despite his leadership roles, he maintains a hands-on approach and still codes software with enthusiasm.

Unique fact: He specializes in taking end-to-end responsibility for business-critical systems.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Customer Data Strategy
His current role as Director of Customer Data at Lidl International centers on leveraging customer data for business value.
Digital Transformation
He has over seven years of professional experience managing and executing digital transformation programs, especially in retail.
Retail Media
He was recently involved in building out Schwarz Media, the retail media division for Lidl and Kaufland, indicating a focus on this growing area.

Media Appearances

Alexander has no verified media appearances

Work History

11-2024
Bereichsleiter / Director Customer Data at Lidl International
5-2022 - 10-2024
Bereichsleiter / Director Insights at Schwarz Media GmbH
7-2020 - 5-2022
Head of Data (Segment DE der Zur Rose Group) at DocMorris
9-2018 - 5-2022
Head of Data Science at DocMorris
9-2017 - 8-2018
Senior Data Scientist at OBI next

Education

10-2006 - 9-2013
Diplom from The University of Bonn

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sankt Leon, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Bereichsleiter / Director Customer Data at Lidl International
URL has been copied!

Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexander

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Alexander take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alexander

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.