Shyam Unarket in

Shyam Unarket

Critic · DISC type C
Loyalty & Insights and Customer Care Director at Lidl GB
📍 London, England, United Kingdom

Shyam Unarket is the Loyalty & Insights Director at Lidl GB, where he leads the Lidl Plus loyalty program, customer insights, and customer care. His expertise spans CRM, promotional management, and data analytics. He holds a Master of Science from UCL and has a unique background that also includes leading sustainability and ethical sourcing.

His career shows a distinctive transition from heading Responsible Sourcing and Ethical Trade to driving customer-facing loyalty and promotions, demonstrating versatile leadership.

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Experience
12 Years
Current Role
Loyalty & Insights and Customer Care Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Shyam shows up

Critic
Objective Thinker
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Shyam cares about

Customer Loyalty
As the Director of Loyalty & Insights, he is the key driver behind the Lidl Plus program and frequently speaks publicly about enhancing customer engagement through loyalty.
Data-Driven Insights
His role centers on leveraging customer data and insights to personalize promotions, shape the customer experience, and inform strategic decisions for Lidl's retail operations.
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Career

Work history

3-2025
Loyalty & Insights and Customer Care Director
Lidl GB
8-2024 - 3-2025
CRM & Promotions Director
Lidl GB
2-2023 - 8-2024
Head of Responsible Sourcing & Ethical Trade
Lidl GB
3-2021 - 2-2023
Head of CRM & Customer Insight
Lidl GB
4-2019 - 3-2021
Head of Customer Insight
Lidl GB
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
Master of Science (MSc)
UCL
2009 - 2012
Bachelor of Arts (BA)
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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