Shyam Unarket is the Loyalty & Insights Director at Lidl GB, where he leads the Lidl Plus loyalty program, customer insights, and customer care. His expertise spans CRM, promotional management, and data analytics. He holds a Master of Science from UCL and has a unique background that also includes leading sustainability and ethical sourcing.
His career shows a distinctive transition from heading Responsible Sourcing and Ethical Trade to driving customer-facing loyalty and promotions, demonstrating versatile leadership.
Read the full overview →Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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