Shyam Unarket

Critic
DISC Type : C

Loyalty & Insights and Customer Care Director at Lidl GB

London, England, United Kingdom

Overview

Shyam Unarket is the Loyalty & Insights Director at Lidl GB, where he leads the Lidl Plus loyalty program, customer insights, and customer care. His expertise spans CRM, promotional management, and data analytics. He holds a Master of Science from UCL and has a unique background that also includes leading sustainability and ethical sourcing.

His career shows a distinctive transition from heading Responsible Sourcing and Ethical Trade to driving customer-facing loyalty and promotions, demonstrating versatile leadership.

Personality Overview

Critic

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Customer Loyalty
As the Director of Loyalty & Insights, he is the key driver behind the Lidl Plus program and frequently speaks publicly about enhancing customer engagement through loyalty.
Data-Driven Insights
His role centers on leveraging customer data and insights to personalize promotions, shape the customer experience, and inform strategic decisions for Lidl's retail operations.
Responsible Sourcing
Previously led Lidl GB's sustainability and ethical trade functions, focusing on sustainable packaging, ethical sourcing, and Scope 3 emissions with suppliers.

Media Appearances

Shyam has no verified media appearances

Work History

3-2025
Loyalty & Insights and Customer Care Director at Lidl GB
8-2024 - 3-2025
CRM & Promotions Director at Lidl GB
2-2023 - 8-2024
Head of Responsible Sourcing & Ethical Trade at Lidl GB
3-2021 - 2-2023
Head of CRM & Customer Insight at Lidl GB
4-2019 - 3-2021
Head of Customer Insight at Lidl GB

Education

2012 - 2013
Master of Science (MSc) from UCL
2009 - 2012
Bachelor of Arts (BA) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Loyalty & Insights and Customer Care Director at Lidl GB
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Insights For Selling To Shyam

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shyam is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Shyam

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Shyam move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shyam take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shyam

Personality Compatibility


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