Shyam Unarket in

Shyam Unarket

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Loyalty & Insights and Customer Care Director at Lidl GB
📍 London, England, United Kingdom

Shyam Unarket is the Loyalty & Insights Director at Lidl GB, where he leads the Lidl Plus loyalty program, customer insights, and customer care. His expertise spans CRM, promotional management, and data analytics. He holds a Master of Science from UCL and has a unique background that also includes leading sustainability and ethical sourcing.

His career shows a distinctive transition from heading Responsible Sourcing and Ethical Trade to driving customer-facing loyalty and promotions, demonstrating versatile leadership.

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Experience
12 Years
Current Role
Loyalty & Insights and Customer Care Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Shyam cares about

Customer Loyalty
As the Director of Loyalty & Insights, he is the key driver behind the Lidl Plus program and frequently speaks publicly about enhancing customer engagement through loyalty.
Data-Driven Insights
His role centers on leveraging customer data and insights to personalize promotions, shape the customer experience, and inform strategic decisions for Lidl's retail operations.
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Career

Work history

3-2025
Loyalty & Insights and Customer Care Director
Lidl GB
8-2024 - 3-2025
CRM & Promotions Director
Lidl GB
2-2023 - 8-2024
Head of Responsible Sourcing & Ethical Trade
Lidl GB
3-2021 - 2-2023
Head of CRM & Customer Insight
Lidl GB
4-2019 - 3-2021
Head of Customer Insight
Lidl GB
In the press

Media appearances

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Education
2012 - 2013
Master of Science (MSc)
UCL
2009 - 2012
Bachelor of Arts (BA)
The University of Manchester
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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