Alexander Rodríguez in

Alexander Rodríguez

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Strategy & Commercial Effectiveness Head at Central Cervecera de Colombia
📍 Bogotá D.C. Metropolitan Area, Colombia

Alexander is a sales and commercial executive with over 15 years of experience in the consumer goods sector at companies like PepsiCo, ABInbev, and SABMiller. An Industrial Engineer with a Masters in Finance, he is often described by colleagues as analytical, strategic, and results-oriented.

He is passionate about professional development and mentorship, actively promoting trainee programs and valuing his own learning experiences like the Talent Academy. Alexander also appears to engage with and celebrate local Colombian culture, such as the Carnival in Barranquilla.

Unique fact: Alexander served as a "We Digital Latam Ambassador, " highlighting his commitment to digital transformation in the region.

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Experience
17 Years
Current Role
Strategy & Commercial Effectiveness Head
Location
Bogotá D.C. Metropolitan Area, Colombia
Personality Overview

How Alexander shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alexander cares about

Go-to-Market Strategy
He has extensive experience defining and implementing GTM and Route-to-Market models for major consumer brands across the Andean region.
Commercial Transformation
He leads end-to-end commercial transformation strategies, implementing digital solutions to improve customer experience and drive profitability for consumer goods companies.
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Career

Work history

11-2023
Strategy & Commercial Effectiveness Head
Central Cervecera de Colombia
6-2021 - 11-2023
Sales Strategy Director Andean Region
PepsiCo
10-2019 - 6-2021
Sales Strategy Manager Andean Region
PepsiCo
11-2016 - 2-2018
Carve-outs brand Manager
Anheuser-Busch InBev
11-2015 - 11-2016
Trade Marketing Manager
SABMiller
In the press

Media appearances

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Education
2006 - 2007
Master en Banca y Finanzas
IEB
1998 - 2004
Ingeniero Industrial
Universidad Católica de Colombia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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