Alexander Rodríguez

Critic
DISC Type : C

Strategy & Commercial Effectiveness Head at Central Cervecera de Colombia

Bogotá D.C. Metropolitan Area, Colombia

Overview

Alexander is a sales and commercial executive with over 15 years of experience in the consumer goods sector at companies like PepsiCo, ABInbev, and SABMiller. An Industrial Engineer with a Masters in Finance, he is often described by colleagues as analytical, strategic, and results-oriented.

He is passionate about professional development and mentorship, actively promoting trainee programs and valuing his own learning experiences like the Talent Academy. Alexander also appears to engage with and celebrate local Colombian culture, such as the Carnival in Barranquilla.

Unique fact: Alexander served as a "We Digital Latam Ambassador, " highlighting his commitment to digital transformation in the region.

Personality Overview

ROI Driven

Negotiator

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Go-to-Market Strategy
He has extensive experience defining and implementing GTM and Route-to-Market models for major consumer brands across the Andean region.
Commercial Transformation
He leads end-to-end commercial transformation strategies, implementing digital solutions to improve customer experience and drive profitability for consumer goods companies.
Team Leadership
His profile highlights a passion for leading change and building high-performing teams, with a focus on mentoring the next generation of talent.

Media Appearances

Alexander has no verified media appearances

Work History

11-2023
Strategy & Commercial Effectiveness Head at Central Cervecera de Colombia
6-2021 - 11-2023
Sales Strategy Director Andean Region at PepsiCo
10-2019 - 6-2021
Sales Strategy Manager Andean Region at PepsiCo
11-2016 - 2-2018
Carve-outs brand Manager at Anheuser-Busch InBev
11-2015 - 11-2016
Trade Marketing Manager at SABMiller

Education

2006 - 2007
Master en Banca y Finanzas from IEB
1998 - 2004
Ingeniero Industrial from Universidad Católica de Colombia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : N/A Designation : Strategy & Commercial Effectiveness Head at Central Cervecera de Colombia
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alexander

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alexander take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alexander

Personality Compatibility


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