Alexander Tibbets

Enigma
DISC Type : dic

Head of Marketing at Imbue

San Francisco Bay Area, United States

Overview

Alexander is a marketing leader who specializes in go-to-market strategies for technology startups, currently serving as Head of Marketing at Imbue. With a background from NYUs Tisch School of the Arts, he has a track record of leading marketing for developer-focused AI and Web3 companies. Colleagues describe him as thoughtful, empathetic, and considerate.

Rooted in his arts education, Alexander has a deep appreciation for design and creativity. He is an advocate for artists and follows brands like Nike and publications such as the Harvard Business Review. His leadership style is informed by certifications in Radical Candor and Good Authority training.

He began his career making films for the Cooper Hewitt, Smithsonian Design Museum, with his office inside Andrew Carnegies former mansion.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Startup GTM Strategy
His career headline is "Helping startups go to market, " and he advises early-stage companies on launching, growing, or pivoting their business.
Developer-Focused Marketing
He has led marketing at multiple companies, including Imbue, Bito, and Livepeer, whose products and tools are built specifically for software developers.
Empathetic Leadership
Recommendations praise him as a "thoughtful and empathetic leader" who "listens with intent, " which is supported by his management and communication certifications.

Media Appearances

Alexander has no verified media appearances

Work History

2-2026
Head of Marketing at Imbue
11-2023 - 2-2026
VP of Marketing at Bito
11-2022 - 5-2023
Head of Marketing at Parabola
1-2022
Startup Advisor, Go-To-Market at Mayten Lane
8-2021 - 11-2022
Director of Marketing at Livepeer

Education

Tisch School of the Arts from New York University
Wits School of the Arts from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Marketing at Imbue
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexander

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alexander take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alexander

Personality Compatibility


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