Alexander Vicars in

Alexander Vicars

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Founding Marketing Team at Paramark
📍 San Francisco, California, United States

Alexander is a founding marketing team member at Paramark, specializing in scaling startups by connecting emotionally-resonant content to the product discovery experience. A University of San Francisco graduate and certified Sommelier, he is described by colleagues as creative, strategic, passionate, and driven, with expertise in go-to-market strategy.

Fueled by a desire to see the world, Alexander has traveled to over 31 countries, which shapes his global perspective. He made an intentional career shift from the wine industry to tech, valuing storytelling in both fields. He actively participates in marketing communities like Exit Five to network and continuously learn.

Unique fact: Alexander is a filmmaker and a certified Level III Sommelier who successfully pivoted his passion for storytelling into startup marketing.

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Experience
7 Years
Current Role
Founding Marketing Team
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Alexander cares about

Startup Marketing
His career is focused on early-stage startups, helping scale them from the ground up by owning their go-to-market and content strategies.
Content Storytelling
A self-described "lifelong creator, " he uses his background in film and photography to create emotionally-resonant content for B2B brands.
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Career

Work history

10-2025
Founding Marketing Team
Paramark
10-2025
Member
Smarterships
4-2025 - 11-2025
Head of Marketing
OpenMind
11-2024 - 5-2025
Head of Content
Botrista, Inc.
11-2023 - 12-2024
Content Marketing Manager
Botrista, Inc.
In the press

Media appearances

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Education
Bachelor of Arts - BA
University of San Francisco
Social presence
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Behavioral profile

DISC profile (public)

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