Alexander Vicars

Inspirer
DISC Type : id

Founding Marketing Team at Paramark

San Francisco, California, United States

Overview

Alexander is a founding marketing team member at Paramark, specializing in scaling startups by connecting emotionally-resonant content to the product discovery experience. A University of San Francisco graduate and certified Sommelier, he is described by colleagues as creative, strategic, passionate, and driven, with expertise in go-to-market strategy.

Fueled by a desire to see the world, Alexander has traveled to over 31 countries, which shapes his global perspective. He made an intentional career shift from the wine industry to tech, valuing storytelling in both fields. He actively participates in marketing communities like Exit Five to network and continuously learn.

Unique fact: Alexander is a filmmaker and a certified Level III Sommelier who successfully pivoted his passion for storytelling into startup marketing.

Personality Overview

Achievment Oriented

Generous

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Startup Marketing
His career is focused on early-stage startups, helping scale them from the ground up by owning their go-to-market and content strategies.
Content Storytelling
A self-described "lifelong creator, " he uses his background in film and photography to create emotionally-resonant content for B2B brands.
Wine & Oenology
He is a certified Level III Sommelier, a background he credits with teaching him the importance of story and experience in building a brand.

Media Appearances

Alexander has no verified media appearances

Work History

10-2025
Founding Marketing Team at Paramark
10-2025
Member at Smarterships
4-2025 - 11-2025
Head of Marketing at OpenMind
11-2024 - 5-2025
Head of Content at Botrista, Inc.
11-2023 - 12-2024
Content Marketing Manager at Botrista, Inc.

Education

Bachelor of Arts - BA from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : N/A Designation : Founding Marketing Team at Paramark
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Alexander

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alexander take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alexander

Personality Compatibility


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