Alexandra Krekorian DeVoto

Observer
DISC Type : ic

Sr. Associate Brand Manager at Mondelēz International

New York, New York, United States

Overview

Alexandra is a Senior Associate Brand Manager at Mondelez, focused on candy innovation. A Kellogg MBA graduate, she leverages a strong background in market research and data analysis to create consumer-centric product strategies. Her experience includes providing strategic recommendations to Fortune 500 clients.

Outside of work, Alexandra is an avid baker. During her time at Boston College, she was inducted into the Alpha Sigma Nu Jesuit Honor Society and the Psi Chi International Honors Society in Psychology, reflecting her academic achievements and intellectual curiosity.

During an internship, she led user research and developed the entire feature roadmap for a brand-new product innovation.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Candy Innovation
Her current role at Mondelēz International is centered on innovating within the candy category, making it a core professional focus.
Consumer Insights
She has a background in market research and emphasizes understanding consumer needs to drive product and brand recommendations.
Product Roadmapping
At Capital One, she led user research and was responsible for creating the product feature roadmap for a new-to-market innovation.

Media Appearances

Alexandra has no verified media appearances

Work History

7-2025
Sr. Associate Brand Manager at Mondelēz International
6-2024 - 8-2024
Product Manager Intern at Capital One
7-2022 - 7-2023
Senior Research Analyst at Radius
11-2020 - 6-2022
Analyst at Radius
11-2019 - 11-2020
Associate Research Analyst at Radius

Education

2023 - 2025
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
2013 - 2017
Bachelor’s Degree from Boston College

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Sr. Associate Brand Manager at Mondelēz International
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexandra

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They like to analyze well and then make their decisions.
  • Can Alexandra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alexandra

Personality Compatibility


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