Alexandra Leader

Pioneer
DISC Type : sdi

Non Executive Board Director at National Enterprise Network

London, England, United Kingdom

Overview

An experienced senior manager with over 25 years in the entrepreneurship and employability sectors. As Head of SME Delivery for the City of London Corporation and a Non-Exec Director at the National Enterprise Network, she leads SME strategy and service transformation. Alexandra is a qualified Prince2 practitioner and performance coach, holding a degree from London College of Communication.

Alexandra is passionate about supporting founders from diverse backgrounds and driving social mobility, aiming to empower everyone to start their own business. Her community involvement is highlighted by her role as a School Governor at Unicorn Primary School, demonstrating a commitment to education and local development.

She is a member of the Expert Advisory Board for the UK Governments Help to Grow programme.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

SME & Startup Growth
Her entire career is dedicated to SME strategy and support, evidenced by her leadership roles and focus on fostering the startup ecosystem.
Access to Finance
She actively organizes and promotes events, such as a major SME conference, to connect early-stage businesses with investors and financial institutions.
Social Mobility
She is particularly passionate about supporting founders from diverse backgrounds, wanting everyone to feel empowered to achieve economic freedom through entrepreneurship.

Media Appearances

Alexandra has no verified media appearances

Work History

1-2024
Non Executive Board Director at National Enterprise Network
9-2023
Head of SME Delivery at City of London Corporation
3-2015 - 9-2023
SME Lead at City of London Corporation
1-2021 - 2-2024
School Governor at Unicorn Primary School
4-2014 - 3-2015
Senior Operations Manager at Reed in Partnership

Education

1995 - 1998
Bachelor's Degree from London College of Communication
2015 - 2015
Prince2 Practioner certificate in Project Management from BCS, The Chartered Institute for IT

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Senior Designation : Non Executive Board Director at National Enterprise Network
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alexandra

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are generally fast movers and can take quick decisions
  • Can Alexandra take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alexandra

Personality Compatibility


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