Alexandra Ramos

Observer
DISC Type : ci

Senior Programmatic Associate | Discover Financial Services at WPP Media

New York City Metropolitan Area, United States

Overview

Alexandra is a Senior Programmatic Associate at WPP Media, managing campaigns for Discover Financial Services. With a background in marketing from Stetson University, she specializes in programmatic activation, campaign optimization, and securing high-quality media inventory for major brands like Electronic Arts.

During her time at university, she was the Director of Recruitment Events for the Alpha Delta Chapter of her sorority. In this role, she demonstrated strong leadership by managing committees, coordinating design and décor, and planning event logistics and budgets. She is also interested in The Walt Disney Company.

She has experience planning and executing hybrid events, facilitating both in-person activities and virtual breakout rooms on Zoom.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Programmatic Strategy
Her roles involve implementing campaign objectives into programmatic activation strategies and managing client campaigns to meet key performance indicators.
Digital Media
She has direct experience collaborating with publishers to secure advertising inventory through programmatic channels, Amazon, and YouTube deals for clients like Electronic Arts.
Event Management
Served as Director of Recruitment Events in her sorority, where she planned logistics, managed budgets, and coordinated design efforts for recruitment events.

Media Appearances

Alexandra has no verified media appearances

Work History

5-2025
Senior Programmatic Associate | Discover Financial Services at WPP Media
11-2024 - 5-2025
Senior Programmatic Associate | Electronic Arts at T&Pm
5-2022 - 11-2024
Programmatic Associate | Electronic Arts at T&Pm
6-2021 - 4-2022
Director of Recruitment Events, Alpha Delta Chapter at Tri Delta
8-2019 - 4-2022
Circulation Assistant - DuPont Ball Library at Stetson University

Education

Bachelor of Business Administration - BBA from Stetson University
High School Diploma from Soundview Preparatory School

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Senior Programmatic Associate | Discover Financial Services at WPP Media
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexandra

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They like to analyze well and then make their decisions.
  • Can Alexandra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alexandra

Personality Compatibility


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