Aleza (Shapiro) Alperin

Galvanizer
DISC Type : Id

Senior Manager, Solution Partner Programs at Adobe

Culver City, California, United States

Overview

Aleza is a Senior Manager of Solution Partner Programs at Adobe, an integrated campaign manager with over a decade of experience in B2B business development and marketing. She excels at building partner programs and demand generation engines. She earned her Bachelor of Science degree from Indiana University - Kelley School of Business.

Aleza is known for her reliability, organization, and benevolence in managing partner marketing programs. She actively engages with the Magento partner network and enjoys attending industry events like Adobe Summit to connect with colleagues and make new acquaintances.

She played a key role in building the Magento partner network from scratch and successfully executed numerous partner/sponsored events across the country.

Personality Overview

Socially Adept

Persuader

People-Oriented

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Partner Programs
As Senior Manager, Solution Partner Programs at Adobe, she focuses on strengthening and reinvigorating programs to drive demand and lead generation.
Demand Generation
She has quantifiable success in building best-in-class demand generation engines and previously managed lead generation at eBay Enterprise.
Client Relationships
Her passion lies in maintaining and growing client relationships to drive brand vision, strategy, and communications for accelerated sales.

Media Appearances

Aleza has no verified media appearances

Work History

2-2023
Senior Manager, Solution Partner Programs at Adobe
2-2020 - 2-2023
Solution Partner Programs Manager at Adobe
1-2018 - 2-2020
SMB Growth, Program Manager at Magento, an Adobe Company
1-2016 - 8-2017
Sr. Marketing Manager at Pixafy
9-2014 - 12-2015
Demand Generation Manager at eBay Enterprise

Education

2006 - 2010
Bachelor of Science (BS) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Culver City, California, United States Job Level : Middle Designation : Senior Manager, Solution Partner Programs at Adobe
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Insights For Selling To Aleza

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about other customers and how they have derived value from your product

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleza is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Aleza

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Aleza move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Aleza take some risk or not?

  • They can take risks if necessary.

You And Aleza

Personality Compatibility


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