Lars Kufall Beck

Questioner
DISC Type : c

COO at If Insurance

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lars Kufall Beck is the Group CFO of Sampo plc, the parent company of If Insurance. He transitioned from his role as COO at If P&C Insurance, bringing extensive financial leadership experience from prior CFO positions at Topdanmark and Saxo Bank. He holds an M. Sc. in Actuarial Mathematics.

Lars shows a keen interest in the intersection of technology and insurance, actively participating in IT leadership conferences. He is passionate about fostering business growth and engaging with the investment community, frequently presenting to investor panels. His background reflects a deep understanding of risk management and financial instruments.

He was appointed to his current high-profile role as Group CFO of Sampo plc in late 2025, taking over the position in early 2026.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Financial Leadership
Currently Group CFO at Sampo plc, with a long history as a CFO at major financial institutions like Topdanmark and Saxo Bank.
Insurance Technology
Demonstrates a focus on the role of IT and development in the insurance sector through his participation in events like #TechThatMatters and IT leadership conferences.
Investor Relations
Actively involved in presenting his company as an investment opportunity to investor panels, indicating a focus on shareholder value and communication.

Media Appearances

Lars has no verified media appearances

Work History

10-2024
COO at If Insurance
8-2021 - 7-2025
Group CFO/ Koncerndirektør at Topdanmark
4-2019 - 8-2021
Global CFO at Saxo Bank
3-2018 - 3-2019
Regional CFO, Continental Europe at ISS A/S
2-2016 - 3-2018
Regional CFO, Central Europe, Group Operations at ISS A/S

Education

1994 - 1999
M.Sc. (Actuarial Mathematics) from Københavns Universitet - University of Copenhagen
2006 - 2007
IPMA-C from IPMA (C) project manager certification

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : COO at If Insurance
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Insights For Selling To Lars Kufall

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars Kufall is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lars Kufall

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lars Kufall move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lars Kufall take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lars Kufall

Personality Compatibility


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