Alfred Appelros

Questioner
DISC Type : c

Co-Founder & Director of the board at Pantlån.se

Sweden

Overview

Alfred Appelros is a serial entrepreneur and marketing strategist who founded his first company at 17. He co-founded the AI-powered startup Pantlån. se and is a part owner of the communications agency WAY. Colleagues and clients describe him as competent, engaged, creative, and down-to-earth.

Away from his ventures, Alfred is deeply engaged in advocating for entrepreneurs, having been involved with the small business association Företagarna since he was 17. He has held roles like ambassador for their youth network and served on the national nomination committee, showing a passion for supporting fellow business owners.

He previously played hockey until an injury prompted him to shift his focus to entrepreneurship.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Traditional Industries
Co-founded Pantlån. se, an AI-startup aiming to digitalize and disrupt the traditional pawnshop industry by using machine learning for valuations.
Youth Entrepreneurship
Began his own entrepreneurial journey at 17 and has actively supported young business owners through his long-standing involvement with the Företagarna youth network.
Small Business Advocacy
Represents the interests of small and medium-sized enterprises in high-level discussions regarding data-driven advertising, regulations, and economic growth.

Media Appearances

Alfred has no verified media appearances

Work History

9-2023
Co-Founder & Director of the board at Pantlån.se
9-2023
Co-Founder at GEMMAI
9-2023
Co-Founder at Camboza
3-2024 - 7-2025
Part Owner & Member of the board at WAY | Kommunikationsbyrå
3-2024 - 11-2024
Strategist & Founder at Getsocial

Education

2011 - 2014
Gymnasieexamen from Nordenbergsskolan

More Information

Social Presence :

Prographics :

Exp : 10 Location : Sweden Job Level : Leadership Designation : Co-Founder & Director of the board at Pantlån.se
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Insights For Selling To Alfred

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfred is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alfred

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alfred move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alfred take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alfred

Personality Compatibility


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