Andres A. Riera Zecchini

Observer
DISC Type : ic

Senior Manager, International Co-Brand Strategy at American Airlines

Dallas-Fort Worth Metroplex, United States

Overview

Andres Riera Zecchini is a commercial strategist at American Airlines, where he leads international co-brand partnerships and loyalty revenue strategy for Latin America and the Caribbean. Specializing in complex B2B alliances with banks and payment networks, he leverages his Vanderbilt MBA to drive data-driven growth and manage regional P&L.

His recent activities include an inspiring visit to Brazil to collaborate with the Santander team, focusing on their Pulse digital channel operation and sharing valuable market insights.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Cobrand Partnerships
His primary role involves overseeing and managing complex international cobrand agreements with banks and payment networks for American Airlines.
Latin American Markets
He specializes in loyalty strategies, supplier negotiations, and commercial growth throughout Mexico, Central and South America, and the Caribbean.
Loyalty Program Growth
His focus is on data-driven growth, customer engagement strategy, and P&L management for travel-related loyalty programs.

Media Appearances

Andres has no verified media appearances

Work History

9-2024
Senior Manager, International Co-Brand Strategy at American Airlines
7-2022 - 9-2024
Senior Manager, Corporate Programs and Strategy at American Airlines
7-2020 - 8-2022
Manager, Corporate Programs and Strategy at American Airlines
8-2018 - 7-2020
Team Lead, Corporate Programs and Strategy at American Airlines
6-2016 - 8-2018
Sr. Analyst Domestic Sales Strategy at American Airlines

Education

2014 - 2016
Master of Business Administration (MBA) from Vanderbilt University Owen Graduate School of Management
2003 - 2008
Engineer from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Senior Manager, International Co-Brand Strategy at American Airlines
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Insights For Selling To Andres A.

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andres A. is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andres A.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andres A. move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Andres A. take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Andres A.

Personality Compatibility


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