Alfredo Melloni

Inspirer
DISC Type : id

Gaming Director (Eurobet.it - Bwin.it - Giocodigitale.it) at Eurobet Italia srl

Rome, Latium, Italy

Overview

Alfredo Melloni is the Gaming Director for Eurobet, Bwin, and Giocodigitale, where he leads the end-to-end strategy for the online gaming vertical. He has a deep and unique background that combines high-level commercial strategy in the gaming industry with foundational expertise in IT security, web marketing, and regulatory compliance.

Originally from Agnone, Italy, Alfredo has a keen interest in major technology and entertainment corporations like Google and The Walt Disney Company. His career reflects a long-standing passion for the digital world, starting from his early days as a talented computer expert before moving into corporate information security and online gaming.

Unique fact: In his youth, under the alias "Goodboy, " he was a well-known ethical hacker who demonstrated vulnerabilities in high-profile systems.

Personality Overview

Fast Adopter

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Online Gaming Strategy
He is responsible for the end-to-end strategy, product roadmap, and performance of the online gaming vertical for three major Italian brands (Eurobet, Bwin, Giocodigitale).
Enhancing Player Experience
He focuses on maximizing player lifetime value and recently partnered with a new game developer to provide "exceptional gaming experiences" and "fresh and engaging content. "
Gambling Law Compliance
Has extensive experience leading law compliance activities across multiple companies, including Paddy Power and Cogetech, navigating Italy's complex regulatory landscape.

Media Appearances

SiGMA World Speakers 2026 – Alfredo Melloni (Gaming Director, Eurobet Italia srl). Featured in SiGMA World

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Work History

3-2015
Gaming Director (Eurobet.it - Bwin.it - Giocodigitale.it) at Eurobet Italia srl
4-2012 - 3-2015
eGaming Product Manager at Paddy Power
10-2010 - 4-2012
IT Specialist at Cogetech Spa
2-2007 - 9-2010
Senior Security Consultant at Private Company
9-2003 - 5-2005
Security Consultant at Pit Consulting

Education

Alfredo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rome, Latium, Italy Job Level : Mid-senior Designation : Gaming Director (Eurobet.it - Bwin.it - Giocodigitale.it) at Eurobet Italia srl
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alfredo

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alfredo take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alfredo

Personality Compatibility


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