Alfredo Yepez

Captain
DISC Type : DS

Senior Vice & Managing Director for LAC-SEUR, President and Managing Director for HPE Spain at Hewlett Packard Enterprise

Madrid, Community of Madrid, Spain

Overview

Alfredo Yepez is a Senior Vice President at Hewlett Packard Enterprise, leading the Latin America and Southern Europe region. With over 35 years at HPE, he specializes in go-to-market transformation and driving growth in the edge-to-cloud sector. He holds postgraduate degrees in Marketing Management and is a recognized influential Hispanic leader in IT.

He is passionate about developing talent and fostering diversity, playing an active role in HPEs Hispanic Employee Resource Group and HITEC. Colleagues describe him as a team player who is highly motivated, customer-focused, and committed to building strong, productive relationships. He values mentorship and creating personalized career plans to empower his teams.

Alfredo has been recognized as one of the HITEC 50 most influential Hispanic professionals in the IT industry.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI & Hybrid Cloud
He identifies hybrid cloud, connectivity, and artificial intelligence as the three key areas for HPE's global business and frequently discusses their market acceleration.
Technology in Sports
He is leading partnerships to transform major sports stadiums, like those of Atlético de Madrid and FC Barcelona, into advanced digital ecosystems using HPE technology.
Go-to-Market Strategy
A core part of his role involves leading the go-to-market transformation across all countries in the extensive Latin America and Southern Europe region.

Media Appearances

Alfredo Yepez (HPE) “Lo que quiero es que la gente salga del ...”. Featured in YouTube

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Alfredo Yepez | Hewlett Packard Enterprise - Sales Community. Featured in Sales Community

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Alfredo Yepez Bio – HPE Spain & Portugal Managing Director. Featured in TheOfficialBoard

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Work History

1-2023
Senior Vice & Managing Director for LAC-SEUR, President and Managing Director for HPE Spain at Hewlett Packard Enterprise
5-2022
Advisory Board Member at Sales Community
11-2021 - 1-2023
Senior Vice President & Latin America Managing Director at Hewlett Packard Enterprise at Hewlett Packard Enterprise
3-2017 - 3-2017
Latin America Managing Director and Sales at Hewlett Packard Enterprise
11-2013
Vice President and General Manager, Latin America and Caribbean Region, HPE Managing Director MCA at Hewlett Packard Enterprise

Education

Strategic Marketing Orientation Program from Florida International University, Miami, Florida
Post Graduate Studies / Major in Marketing Management from Instituto de Estudios Superiores Administrativos, Caracas, Venezuela

More Information

Social Presence :

Prographics :

Exp : 30 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Senior Vice & Managing Director for LAC-SEUR, President and Managing Director for HPE Spain at Hewlett Packard Enterprise
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alfredo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alfredo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alfredo

Personality Compatibility


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