Permendra Singh in

Permendra Singh

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Chief Business Officer at Cello
📍 Mumbai, Maharashtra, India

Permendra Singh is the Chief Business Officer at Cello, a dynamic professional with over 18 years of experience in marketing, sales, and licensing across the consumer goods, FMCG, and media industries. A graduate of Rani Durgavati Vishwavidyalay, he is described by colleagues as result-oriented, dynamic, and a great team builder.

Beyond his corporate roles, Permendra has a passion for entrepreneurship, having co-founded Terosa, a venture focused on social entrepreneurship. He has a keen eye for design and a strong appreciation for authentic brand values and sincere customer engagement.

Unique fact: He co-founded a social entrepreneurship venture, showcasing his interest in building businesses that create a positive social impact.

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Experience
25 Years
Current Role
Chief Business Officer
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

How Permendra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Permendra cares about

Brand Building
Participates in industry discussions on balancing long-term brand building with short-term revenue goals, viewing it as a core strategic function.
Consumer Products
His career is centered on leading consumer product divisions for major brands like Mattel, Reliance Brands, and Cello, with expertise in P&L management.
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Career

Work history

4-2024
Chief Business Officer
Cello
4-2022 - 4-2024
General Manager
Reliance Brands Limited
5-2020 - 4-2022
Co-Founder (Terosa)
Dream Rovers Pvt Ltd
12-2017 - 5-2020
Head - Consumer Products
Mattel India
2-2014 - 5-2016
Director-Marketing
Cello Pens Pvt Ltd (BIC Group)
In the press

Media appearances

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Education
1996 - 1998
MBA
Rani Durgavati Vishwavidyalaya
1991 - 1995
B.Sc
Ajmer University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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