Ali Jones

Pioneer
DISC Type : DIS

Member Board of Trustees at Retail Trust

London, England, United Kingdom

Overview

Ali Jones is a highly commercial Chief Customer Officer with over 20 years of leadership experience in omnichannel retail for major brands like Matalan, Co-op, and M&S. She specializes in driving growth and fast-paced transformations through a customer-centric approach. People who have worked with her describe her as an innovative, people-focused, and outcome-driven leader.

Ali actively champions gender equality and supports female leaders as a member of WACL (Women in Advertising & Communications London). She also serves on the Board of Trustees for the Retail Trust, demonstrating a commitment to the wellbeing of colleagues within the retail industry.

As a testament to her influence in the industry, Ali was named to the Campaign Power 100 list in 2024.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Omnichannel Retail
Her executive roles at Matalan and Co-op have focused on integrating digital and in-store channels to create seamless customer journeys and drive business turnarounds.
Female Leadership
As an active member of WACL, she frequently uses her platform to advocate for gender equality and support the development of future female leaders in business.
Retail Transformation
She has significant experience leading transformation programs, relaunching brands, and launching new customer propositions for major retailers like Matalan and Co-op.

Media Appearances

Ali has no verified media appearances

Work History

3-2024
Member Board of Trustees at Retail Trust
4-2023 - 2-2025
Chief Customer & Omni-Channel Officer at Matalan
5-2021 - 11-2022
Board Member at Association of Convenience Stores
1-2018 - 11-2022
Customer Director at Co-op
Member at WACL (Women in Advertising & Communications London )

Education

BA Business Studies from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : N/A Designation : Member Board of Trustees at Retail Trust
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ali

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They are generally fast movers and can take quick decisions
  • Can Ali take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ali

Personality Compatibility


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