Ali Jones in

Ali Jones

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Member Board of Trustees at Retail Trust
📍 London, England, United Kingdom

Ali Jones is a highly commercial Chief Customer Officer with over 20 years of leadership experience in omnichannel retail for major brands like Matalan, Co-op, and M&S. She specializes in driving growth and fast-paced transformations through a customer-centric approach. People who have worked with her describe her as an innovative, people-focused, and outcome-driven leader.

Ali actively champions gender equality and supports female leaders as a member of WACL (Women in Advertising & Communications London). She also serves on the Board of Trustees for the Retail Trust, demonstrating a commitment to the wellbeing of colleagues within the retail industry.

As a testament to her influence in the industry, Ali was named to the Campaign Power 100 list in 2024.

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Experience
7 Years
Current Role
Member Board of Trustees
Location
London, England, United Kingdom
Personality Overview

How Ali shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ali cares about

Omnichannel Retail
Her executive roles at Matalan and Co-op have focused on integrating digital and in-store channels to create seamless customer journeys and drive business turnarounds.
Female Leadership
As an active member of WACL, she frequently uses her platform to advocate for gender equality and support the development of future female leaders in business.
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Career

Work history

3-2024
Member Board of Trustees
Retail Trust
4-2023 - 2-2025
Chief Customer & Omni-Channel Officer
Matalan
5-2021 - 11-2022
Board Member
Association of Convenience Stores
1-2018 - 11-2022
Customer Director
Co-op
Member
WACL (Women in Advertising & Communications London )
In the press

Media appearances

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Education
BA Business Studies
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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