Aaron Bacchus, CPA, CA

Inquirer
DISC Type : cd

Director, Finance at Ensemble

Mississauga, Ontario, Canada

Overview

Aaron Bacchus is a Chartered Professional Accountant and seasoned finance leader, currently serving as Director of Finance at Ensemble. A graduate of Western University, his career is marked by senior roles in the automotive and tech sectors at companies like TripArc, AutoIQ, and autoTRADER. ca, specializing in financial modeling and leadership.

Outside of his finance career, Aaron is a dedicated endurance athlete who competes in demanding triathlons. His commitment to this challenging sport demonstrates a high level of personal drive, discipline, and resilience that complements his professional focus and dedication.

He successfully completed the Ironman Mont-Tremblant triathlon with a time of 12 hours, 38 minutes, and 55 seconds.

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Financial Leadership
As a Director of Finance across multiple companies, including Ensemble and TripArc, he has a proven track record of leading financial operations and strategic planning.
Automotive Industry Finance
He possesses deep expertise in the automotive sector's financial dynamics from holding senior finance roles at AutoIQ, autoTRADER. ca, and TradeRev.
Endurance Sports
He is a committed triathlete who has successfully completed a full Ironman competition, demonstrating significant personal drive, discipline, and goal-orientation.

Media Appearances

Aaron has no verified media appearances

Work History

9-2025
Director, Finance at Ensemble
9-2024 - 8-2025
Director, Finance at TripArc
7-2021 - 10-2024
Regional Director of Finance at AutoIQ Dealership Network
7-2020 - 7-2021
Director, Financial Planning & Analysis at autoTRADER.ca
4-2017 - 6-2020
Director of Finance Operations at TradeRev

Education

1990 - 1995
DHS from Western University
1990 - 1994
BA from Western University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mississauga, Ontario, Canada Job Level : Mid-senior Designation : Director, Finance at Ensemble
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Their decision making speed is somewhere in the middle.
  • Can Aaron take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aaron

Personality Compatibility


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